Vogue Called Ukrainian Vyshyvanka The Hottest Trend


Ukraine has been in the forefront of international thought a lot recently, but its reach has extended far beyond the front page—whether you were aware or not, the Ukrainian influence has fully arrived in our closets.

The sudden rise and appreciation of Ukrainian traditional dress on an international level can be credited to Vita Kin, the designer of the eponymous Vita Kin, who uses the name for the traditional Ukrainian blouse, a vyshyvanka, in her label’s Instagram handle. Recently, the designer has become an international sensation, with local fashion fixtures like Asya Mkhitaryan wearing the designer’s version of a zhupan (a traditional Ukrainian jacket) to Paris Fashion Week, while street style stars like Anna Dello Russo and Leandra Medine are taking the bucolic style from the countryside onto Western asphalt.

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